Beach 🏖 late afternoon 🏖is the only time for me🏝 — feeling relaxed in Pensacola Beach, Florida.  Make sure you wear at least 30 but preferably 50 Broad spectrum SPF  waterproof Suntan lotion.  I only allow myself 30 minutes on each side in the non peak time of the days.. So I avoid 10:00 am to 2:00 pm.  and after my 30 minutes on each side I make sure to get under my Umbrella or reapply my sun protection and get in the water.